About the Author
With over 15 years of experience, I’ve worked to establish and elevate Abelini Ltd. by focusing on the two elements that matter most to me - flawless quality and exceptional customer service. As the Director, my expertise lies in gems and jewellery, and I bring an extensive background in manufacturing and customer-centric retailing. In addition, I’ve always believed that everyone deserves luxurious yet affordable jewellery that encapsulates their true personality. This is the very foundation that Abelini Ltd was built on, and backed by the confidence in knowing that every shopping experience you pursue will be a meaningful one.
Prior to Abelini, I attained my Master's in Business Management and have spent the last near two decades working exclusively in jewellery manufacturing and retailing. Notably, this includes being an integral part of setting up a now renowned online UK Jewellery brand and leading both front and back-end management relations spanning design team development to full lifecycle jewellery production. Amid this time, I have witnessed the prevalent pain points for customers navigating this space, and since made it my mission to provide complete and easy solutions to any jewellery-related issue or question that a customer may have through the birth of Abelini Ltd. Of course, while also transforming luxury adornments into accessible, wearable opportunities.
Overall, I take pride in helping every customer find the perfect piece(s) and aim to demystify the world of jewellery through expert guidance and a personal level of service. This is why Abelini Ltd was developed to become more than just another central shopping experience; it was created out of a passion for high-end jewellery, and a core commitment to finally bridge the gaps between timeless class and affordability. Even more, to offer our customers the peace of mind knowing that their satisfaction is the top priority - demonstrated through the seen and felt quality, our devotion to transparency and open-door expertise, and the inherent sentimental value injected into every design.
When I'm not working, you can usually find me reading, watching movies, playing cricket, and keeping a firm pulse on the transient trends of the jewellery industry.
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