Privacy Notice

General Information

Abelini Limited, understands that protecting your personal data is important. This Privacy Notice sets out our commitment to protecting the privacy of personal data provided to us, or otherwise collected by us when providing our website, showroom and jewellery to you (Services) or when otherwise interacting with you.

It is important that you read this Privacy Notice together with any other detailed Privacy Notice we may provide when we are collecting or processing personal data about you so that you understand our privacy practices in relation to your data.

The personal data we collect

Personal data: is information that relates to an identified or identifiable individual.

We may collect, use, store and disclose different kinds of personal data about you which we have listed below:

  • Identity Data including first name and last name.
  • Contact Data including billing address, delivery address, email address and telephone numbers.
  • Financial Data including payment card details (through our third party payment processors, Stripe, PayPal, Amazon and V12 Retail Finance.
  • Transaction Data including details about payments to you from us and from you to us and other details of products and services you have purchased from us or we have purchased from you.
  • Technical and Usage Data including internet protocol (IP) address, your login data, your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour, information about your access and use of our website, including through the use of Internet cookies, your communications with our website, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.
  • Profile Data including your username and password for our website, purchases or orders you have made with us, support requests you have made, information you have shared with our social media platforms, your interests, preferences, feedback and survey responses.
  • Interaction Data including information you provide to us when you participate in any interactive features of our Services, including surveys and promotions.
  • Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Professional data including where you are a worker of ours or applying for a role with us, your professional history such as your previous positions and professional experience.
  • Special Categories of Personal Data is a special category of personal data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not actively request special categories of data about you, nor do we collect any information about criminal convictions and offences. If at any time we need to collect special categories of data about you, we will only collect it and use it as required or authorised by law.

How we collect personal data

We collect personal data in a variety of ways, including:

  • Directly: We collect personal data which you directly provide to us, including when you register for an account, when you order a product from us, through the ‘contact us’ form on our website or when you request our assistance via email, or over the telephone.
  • Indirectly: We may collect personal data which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
  • From third parties: We collect personal data from third parties, such as from our analytics and cookie providers and marketing providers. See the “Cookies” section below for more detail on the use of cookies.

Your Data Protection Rights

Please read this Privacy Notice carefully. If you provide personal data to us, you understand we will collect, hold, use and disclose your personal data in accordance with this Privacy Notice. You do not have to provide personal data to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services.

Your right of Access: You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

Your right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing: You have the right to object to processing if we are able to process your information because the process forms in our legitimate interests.

Your right to data portability: This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.

Information from third parties: If we receive personal data about you from a third party, we will protect it as set out in this Privacy Notice. If you are a third party providing personal data about somebody else, you represent and warrant that you have such person’s consent to provide the personal data to us.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

If we are processing your information for criminal law enforcement purposes, your rights are slightly different.

You are not required to pay any charge for exercising your rights. We have one month to respond to you.

Please contact us at www.abelini.com if you wish to make a request, or contact our helpline on +44 (0) 2038051270

Purposes and legal bases for processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose of use / disclosure Type of Data Legal Basis for processing
To provide our Services to you, including to dispatch and deliver our products to you.
  • Identity Data
  • Contact Data
  • Performance of a contract with you
To contact and communicate with you about our Services including in response to any support requests you lodge with us or other enquiries you make with us.
  • Identity Data
  • Contact Data
  • Profile Data
  • Performance of a contract with you
To contact and communicate with you about any enquiries you make with us via our website.
  • Identity Data
  • Contact Data
  • Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions.
For internal record keeping, administrative, invoicing and billing purposes.
  • Identity Data
  • Contact Data
  • Financial Data
  • Transaction Data
  • Performance of a contract with you
  • To comply with a legal obligation
  • Legitimate interests: to ensure we can notify you about any administrative points.
For analytics, market research and business development, including to operate and improve our Services, associated applications and associated social media platforms.
  • Profile Data
  • Technical and usage Data
  • Legitimate interests
For advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you.
  • Identity Data
  • Contact Data
  • Technical and usage Data
  • Profile Data
  • Marketing and communications Data
  • Explicit consent
To run promotions, competitions and/or offer additional benefits to you.
  • Identity Data
  • Contact Data
  • Profile Data
  • Interaction Data
  • Marketing and communications Data
  • Explicit consent
If you have applied for employment with us; to consider your employment application.
  • Identity Data
  • Contact Data
  • Professional Data
  • Performance of a contract with you
  • To comply with a legal obligation
  • Legitimate interests
To comply with our legal obligations or if otherwise required or authorised by law.
  • Any kind of personal data that legal authorities or bodies ask us to share with them
  • To comply with a legal obligation

The legal basis for processing may vary depending on the specific context or type of data being processed.

If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using our services. Further information about your rights is available below.

Our disclosures of personal data to third parties

We may share your personal information but will only do so when this is fair and lawful.

We use data processors who are third parties who provide elements of services for us. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.

We may disclose personal data to:

  • our employees, contractors and/or related entities (To manage internal operations and provide our services to you);
  • IT service providers, data storage, web-hosting and server providers such as Microsoft and Hot Jar (For secure storage of data, backup, and to support the functionality and operation of our website and services);
  • our online store management system, OpenCart our live eChat system, Zopim (To manage online transactions, provide customer support, and improve the user experience on our website);
  • marketing or advertising providers such as Mailchimp and Sendgird and affiliate link provider Paid on Results Limited (To deliver marketing communications, promotional content, and manage affiliate marketing activities);
  • our review platforms, Trust Shop Reviews, Trustpilot and Google Reviews (To collect customer feedback and reviews, which help us improve our services and build trust with potential customers);
  • professional advisors, bankers, auditors, our insurers and insurance brokers (To obtain professional advice, manage financial transactions, audit our accounts, and comply with insurance requirements);
  • payment systems operators such as Stripe, PayPal, Amazon Pay, Klarna and V12 Retail Finance (To process payments, manage financial transactions, and prevent fraud);
  • our delivery provider, Royal Mail and dispatch label provider, Click and Drop (To deliver products to you and manage delivery logistics);
  • our existing or potential agents or business partners (To facilitate business operations, partnerships, and strategic collaborations);
  • sponsors or promoters of any promotions or competition we run (To administer promotions, contests, or competitions and distribute prizes to winners);
  • anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred (To enable the sale, merger, or restructuring of our business, including due diligence activities);
  • courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
  • third parties to collect and process data, such as Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses; and
  • any other third parties as required or permitted by law, such as where we receive a subpoena.

Google Analytics: We have enabled Google Analytics Advertising Features including Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, Store Visits and Google Display Network Impression reporting. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

Overseas transfers

Where we disclose personal data to the third parties listed above, these third parties may store, transfer or access personal data outside of the United Kingdom. The level of data protection in countries outside of the United Kingdom may be less comprehensive than what is offered in the United Kingdom. Where we transfer your personal data outside of the United Kingdom, we will perform those transfers using appropriate safeguards in accordance with the requirements of applicable data protection laws and we will protect the transferred personal data in accordance with this Privacy Notice. This includes:

  • only transferring your personal data to countries that have been deemed by applicable data protection laws to provide an adequate level of protection for personal data; or
  • including standard contractual clauses in our agreements with third parties that are overseas.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. For further information, see our data retention policy here.

Storage and security

We are committed to ensuring that the personal data we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal data and protect it from misuse, interference, loss and unauthorised access, modification and disclosure such as but not limited to:

  • Data Encryption
  • Secure Payment Processing
  • Access Control
  • Network Security Measures
  • Regular Security Audits and Vulnerability Assessments
  • Data Minimization and Anonymization
  • Regular Security Awareness Training
  • Incident Response Plan
  • Secure Data Disposal
  • Multi-Factor Authentication (MFA)

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We use cookies on our website from time to time, including to personalise content, ads and analyse our traffic. Cookies are text files placed in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online website and allow third parties, such as Google and Facebook and other advertising and analytics partners, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. Such third parties may combine the information from our cookies with other information you have provided to them or that they’ve collected from your use of their services. For more information about the cookies we use, and to change your cookie consent preferences, please see our Cookie Policy.

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal data which you provide whilst visiting those websites. Those websites are not governed by this Privacy Notice.

Changes To This Privacy Notice

We keep our privacy notice under regular review to make sure it is up to date and accurate. We may change this Privacy Notice from time to time. We will notify you if we make a significant change to this Privacy Notice, by contacting you through the contact details you have provided to us and by publishing an updated version on our website.

Last updated on September 2024

Abelini’s Contact Details:

Post: Abelini Ltd, 154 Abercorn Crescent, HARROW, Middlesex, HA2 0PU, GB

Telephone: +44 (0) 2038051270

Email: sales@abelini.com

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